In October 2022, we launched Hong Kong’s first closed-loop reusable food delivery packaging programme, “Environment and Conservation Fund: Choose to Reuse”, in partnership with foodpanda Hong Kong. The project’s second phase, which concluded in July 2024, aimed to reduce single-use plastics used in food delivery.

The second phase involved collaborating with the MTR Corporation to install container collection machines at Hong Kong and Sai Ying Pun Stations, and a self-service rental machine at Hong Kong Station. Users can rent reusable containers for takeaway orders and return them at designated points across Hong Kong Island.

With over 50 participating restaurants, the programme saw over 27,000 containers borrowed in two years with about 12,000 customers participating, demonstrating strong community support. This initiative has effectively raised awareness about the importance of a circular economy and encouraged people to make sustainable choices.

WWF’s transformative programmes, LOOP^PLUS and the LCMP, provide tools to help businesses measure and disclose key environmental data. They establish emission reduction targets based on global standards, enhance supply chain transparency and uncover inefficiencies in resource usage, directly contributing to WWF’s global goal of halving greenhouse gas emissions from consumption and production. The programmes also align with the United Nations Sustainable Development Goals and foster cross-sector sustainability.

In FY24, five companies used LOOP^PLUS to define workable organisational and operational boundaries and quantify baseline greenhouse gas (GHG) emissions for seven local and overseas operations. Meanwhile, the LCMP helped 36 manufacturing companies take bold climate mitigation and adaptation action.

Eighteen manufacturing companies received LCMP labels and another six companies received LOOP^PLUS awards. Carbon emissions dropped by a cumulative 241,396 tonnes of CO2-equivalent, down 37% from business-as-usual scenarios (2022-23); and there was an aggregate reduction of 321,540 tonnes of CO2-equivalent – a 44% drop compared to base year measurements.

Launched in October 2022, our “Sustainable Living for the Health of People and Nature” initiative sought to inspire sustained behaviour and low-carbon lifestyle in clothing, eating, living, and commuting. Supported by the Sustainable Development Fund, this initiative targeted young people and small and medium-sized enterprises (SMEs), aiming to overcome barriers and promote practical low-carbon solutions. In this two-year period, we have achieved a number of notable successes:

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ESG Realisation Campaign

Run in partnership with The Hong Kong Council of Social Service, the ESG Realisation Campaign encouraged over 4,400 staff from 26 SMEs and social organisations to adopt sustainable practices and to break the barriers on integrating ESG elements into daily company operations.

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“Green T Baby Fun Day” event

WWF-Hong Kong participated in the MTR Corporation’s “Green T Baby Fun Day”, organising several games that offered sustainable living tips on clothing, eating, living, and travelling to over 8,000 attendees.

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Sustainable Living Carnival Fashion Summit 2023

We hosted the Sustainable Living Carnival at the Xiqu Centre during Fashion Summit 2023, organised by the Clothing Industry Training Authority. The event promoted sustainable consumption and production, engaging 1,400 participants and 500 companies.

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“Gotta GO! Sustainable Explorer Challenge”

Invited by Hong Kong Express, the “Gotta GO! Sustainable Explorer Challenge” encouraged sustainability awareness and behaviour change when travelling. The challenge attracted 250 university student contestants, with the two winning teams successfully devising greener travel practices.

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Sustainable Living Community

Set up in the Carbon Wallet app, the Sustainable Living Community invited people to explore green living through lifestyle changes. 1,500 community members embraced a low-carbon lifestyle, walking over 210,000 km and recycling over 417,000 items in six months.

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“Taste Tea in Your Own Cup”

Our partnership with TenRen’s Tea’s three-month “Taste Tea in Your Own Cup” campaign encouraged people to bring their own cups to reduce disposable cup use in the company’s 13 stores.