Community Engagement & Education

WWF-Hong Kong
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A sustainable future depends on cross-societal collaboration. WWFHong Kong is dedicated to connecting local communities and creating opportunities that allow everyone to become engaged in conservation. We design programmes for people from all different backgrounds and with all different interests, strengthening people’s connections with nature and empowering them to influence the wider community. In recognition of the vital link between well-being and environmental health, this year we continue to integrate mental wellbeing elements into our activities. We believe that these initiatives can inspire our collective commitment to a sustainable future.

Education

Connecting families to nature

WWF’s Nature School offers community programmes and activities designed for children and families, fostering a deeper connection with nature through experiential learning at our outdoor centres, including Mai Po Nature Reserve, Hoi Ha Marine Life Centre and Island House Conservation Studies Centre. During the year, several new programmes helped Nature School grow even further.

In the summer of 2024, we launched the “Mai Po Night Safari Overnight Experience for Families”. This unique two-day, one-night programme welcomed over 30 participants who then enjoyed a guided night safari, an overnight stay in the Peter Scott Visitor Centre, a morning exploration of the beautiful Mai Po wetlands, and an art workshop.

Our “Buddying-up with Buffaloes” programme was also offered throughout the year at Mai Po. During this halfday activity, parents and children met our “conservation buddies”, the buffaloes, learned about their role in wetland management and participated in hands-on field work experience such as vegetation management.

The “Marine Guardians” programme at Hoi Ha Wan gave families with younger children a fun opportunity to learn about marine conservation and coral restoration through beach visits, a glass-bottomed boat ride and coral nursery tank observations.

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Participants enjoyed a guided night safari during our new overnight programme at Mai Po

WWF-Hong Kong

Throughout the year, WWF-Hong Kong offered activities designed for families to foster deeper connections with nature

WWF-Hong Kong

Participants explored the coastal environment with guidance by our staff

Enhanced outdoor programmes and facilities upgrades

The past year saw a significant evolution in WWF-Hong Kong’s centre-based education programmes. A particular highlight was the installation of coral nursery tanks at our Hoi Ha Marine Life Centre, which has enhanced our primary and secondary school education programmes. The primary programme now includes hands-on experiences that help students understand the coral nursery process and its ecological significance; while secondary students engage in scientific measurements to deepen their comprehension of coral restoration work.

Opened in late 2023, the newly-upgraded Peter Scott Visitor Centre at Mai Po provided an indoor classroom that facilitated group discussions and urban planning exercises for our revamped “Metropolis Planner @ Deep Bay” secondary education programme. This initiative taught students about the impacts of large-scale development on Hong Kong’s wetlands, highlighting the roles of stakeholders and the importance of sustainable development. We also introduced a summer education programme featuring an educational biodiversity card game developed in collaboration with a secondary school that provides an engaging indoor activity for school visits to complement the outdoor field visits.

Feedback from schools on the new programmes and facilities has been very positive. The hands-on coral nursery elements have greatly enhanced student engagement and understanding of marine conservation. The Peter Scott Visitor Centre’s new facilities have been praised for promoting collaborative learning, with the indoor classroom being a wonderful place for discussions, especially during adverse weather; while the card game has been well-received as an enjoyable and interactive way for students to learn about biodiversity.

WWF-Hong Kong

Students engaged in group discussions on urban planning at the newly upgraded Peter Scott Visitor Centre at Mai Po

WWF-Hong Kong

Students learnt about the coral nursery process at Hoi Ha Marine Life Centre

Expanding our education impact

WWF-Hong Kong is committed to mainstreaming sustainability within the education system. During the year, we widened our influence by providing various consultancy services to the school sector.

As the technical consultant for the Hong Kong Award for Environmental Excellence (Schools Sector), we advocated for a whole-school approach in Education for Sustainable Development. We also recommended that schools provide outdoor experiential learning opportunities for students to foster a deeper connection with nature and enhance their understanding of environmental issues. Our involvement in the award allows us to monitor overall school performance in environmental management and education, while also establishing learning circles among schools to facilitate knowledge sharing and collaboration.

We also served as consultant for a textbook publisher, integrating environmental conservation messaging into new humanities and science subjects for primary schools, helping to ensure that young learners receive consistent and impactful messages about sustainability.

Meanwhile, we continued to support various professional development trainings for teachers throughout the year. Offered by the Education Bureau, these trainings comprise of diverse themes which helped teachers enhance their capacity to effectively teach environmental topics. Through these efforts, WWF continued our leadership role in Environmental Education, equipping both educators and students with the knowledge and skills necessary for a sustainable future.

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Our representative facilitated school teachers to learn about sustainable practices within the schools sector

Annual events

Earth Hour, our largest annual community event, was held on 23 March 2024, marking the 16th consecutive year that Hong Kong participated in this huge global initiative. Almost 4,000 companies, organisations, buildings, and landmarks across the city showed their support by switching off nonessential lights for one hour at 8:30pm.

This year, our focus was on addressing the Earth’s twin interlinked crises: climate change and the rapid loss of biodiversity. We were honoured to have artist Do Do Cheng join us for the first time as an Earth Hour ambassador, alongside singer Kaho Hung, who both lent their star power to our mission. Our special ambassadors included the Eurasian otter Lutra, our beloved mascot and LINE FRIENDS characters, all of whom encouraged the community to strengthen our connection with nature and adopt greener habits.

The Earth Hour Carnival made a vibrant return this year, helping boost Earth Hour participation. Attendees enjoyed creative workshops, a green market, interactive education booths, and outdoor wellness sessions. We also partnered with various organisations to promote sustainable living in clothing, food and transportation. Collaborators included St. James’ Settlement Social Enterprise – Green Ladies and Green Little, the MTR Corporation, BDO, DAKS LONDON, Epson Hong Kong Limited, Uni-Asia Group Limited, and Food Angel.

Our annual charity walkathon, Walk for Nature, took place on 2 and 3 November 2024 and was a success yet again. Themed “Wonders of Wetlands with LINE FRIENDS”, we teamed up with our “go-green buddies” to showcase the remarkable wonders of the Reserve’s magnificent landscapes.

Tours of the newly-opened Jockey Club Osprey Tower Hide in southern Mai Po and new activity of Paddy Field Tour made the event even more special. Over 1200 participants explored the Reserve, discovering the invaluable heritage of this unique ecosystem.

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Our VIP guests co-officiated the Earth Hour 2024 lights-out ceremony

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A view of the Hong Kong harbour during Earth Hour 2024

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Participants explored the beauty of Mai Po through their boardwalk tour in the Walk for Nature event

Our VIP guests at the Opening Ceremony of Walk for Nature 2024

Centre activities

Throughout the year, our visitor centres offered a variety of engaging activities to promote environmental protection and inspire the community to join us in adopting sustainable lifestyles.

In September 2023, Hong Kong was severely impacted by Typhoon Saola’s extreme rainfall, which flooded several districts and left debris strewn across streets and coastlines. To help restore a section of coastline and raise awareness about marine conservation, WWF-Hong Kong teamed up with Tai Po District Office’s Tai Po District Youth Network for a kayaking cleanup on 16 September 2023. Over 20 volunteers participated, collecting waste from the sea and debris that had washed ashore at Yuen Chau Tsai and Lam Tsuen. Afterwards, we invited the volunteers to Island House Conservation Studies Centre, where they conducted experiments and learned about the threats to ecosystems posed by marine debris and microplastics.

In January 2024, we collaborated with the Agriculture, Fisheries and Conservation Department on a Marine Wildlife Appreciation Festival at Island House. The festival sought to enhance public respect and appreciation for marine wildlife, attracting over 3,000 visitors who engaged in exhibitions, interactive education booths and workshops and conservation talks.

As it marks its first anniversary since November 2023, the WWF Jockey Club Mai Po Peter Scott Visitor Centre shines as a beacon of wetland conservation and environmental education. The facility’s eco-conscious design features sustainable materials and abundant natural light streaming through its skylit structure, creating an immersive space where visitors connect with nature while learning about wetland conservation. The centre’s outstanding design has earned international recognition, receiving multiple awards including: a special mention in the Architizer A+ Awards 2024, the Architecture Masterprize 2024 in the “Interior Design – Public Space” category, recognition as a Honoree in the “Government/ Institutional” category of the Interior Design Best of Year (BOY) Award 2024, and a Gold at the Asia-Pacific Interior Design Awards 2024.

On 16 August 2024, we opened the Kingfisher Café at the Peter Scott Visitor Centre in Mai Po, offering light meals, pastries and drinks. The café supports the local community in several ways – some ingredients are sourced from nearby farms and we employ residents from nearby villages around Mai Po. The café operates sustainably – no single-use plastic tableware is provided and takeaway food boxes and cups are made from biodegradable, compostable and recyclable plant-based materials. Food waste is also converted into compost for the roof garden.

Our Central Sustainability Hub hosted several workshops during the year to help individuals cultivate greener living habits. A new bagel baking workshop held from time to time shares tips and techniques for selecting sustainable food, inspiring participants to cook healthily and reduce their carbon footprint.

WWF-Hong Kong

Volunteers take part in a kayaking cleanup, collecting marine debris washed ashore by Typhoon Saola

WWF-Hong Kong

Young conservationists learnt how to protect our marine environment through interactive games

WWF-Hong Kong

Award-winning eco-conscious visitor centre showcases sustainable design while connecting visitors with wetland conservation at Mai Po Nature Reserve

WWF-Hong Kong

The Kingfisher Café operates sustainably, providing no single-use plastic tableware

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