Since 1992, WWF-Hong Kong’s About Life magazine has been a vital connection between the organisation and our members and supporters, chronicling our conservation initiatives alongside our journey to protect Hong Kong’s precious natural environment.

After three remarkable decades in print, we are now proud to unveil an new all-digital format for About Life. This new strategic branding initiative reflects our continued commitment to innovation and sustainability, while dramatically improving accessibility and engagement in the digital age. Transforming About Life into a digital platform means breaking down barriers between our conservation work and the public – making our mission, values and stories more discoverable, shareable and enjoyable. This digital evolution represents our dedication to clearly communicating with our many different audiences, ensuring that our conservation messages reach and inspire Hong Kong’s diverse community.

The new edition of About Life has an abundance of such messages. Take the Lee Hysan Foundation Growing Mai Po project as an example. Launched last year, the project revitalises rare rice paddy habitats, helping attract rare and endangered birds and other wildlife while implementing innovative smart hydrology management methods. The project also celebrates Hong Kong’s cultural heritage and demonstrates the importance of collaboration to conservation. The project’s success has been made possible through the dedication of our sponsor, along with stakeholders, academics, conservationists, community members, and our staff. This project shows that collective action can create lasting, meaningful environmental impacts, and we hope its success will inspire similar initiatives worldwide.

We also report on Mai Po Nature Reserve’s prestigious Gold Star Wetland Centres award from Wetland Link International. The Reserve was one of only three centres in the world to receive this recognition, underlining Mai Po’s significance to global wetland conservation and education. Other stories look at the new concept of ocean accounting, provide updates on our “Turning the Tides” project and more.

We hope the new digital About Life will reach more people than ever, helping our readers appreciate the importance of conserving nature and motivating everyone to get involved in protecting our natural wonders for future generations.

Enjoy reading!