Community Engagement & Eduction

WWF-Hong Kong
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WWF-Hong Kong is committed to advancing public awareness andaction on conservation and sustainable living issues. Through strategic partnerships with schools, communities and the corporate sector, we deliver impactful education programmes and large-scale public initiatives that connect environmental stewardship to everyday choices and habits. This promotes a deeper understanding of the need to protect biodiversity and the importance of green lifestyles, empowering individuals to actively contribute to a sustainable future for us all. Our work strengthens Hong Kong’s ability to safeguard nature and build a resilient, environmentally-conscious society.

Education

The WWF-Hong Kong Education Team had an inspiring year nurturing conservation leaders and driving sustainable change across Hong Kong. Through innovative programmes, strategic school partnerships and immersive nature-based experiences, we empowered students, educators, corporate partners, and the wider community to connect more deeply with nature.

Mental Wellness through Immersive Experiences in Nature

We established Hong Kong’s first “Tranquility Path” in May 2025, collaborating with the Mental Health Foundation (MHF) to create a space where stress can be relieved by being present in nature. The path has seven mindfulness checkpoints that guide participants to engage with the natural world through their five senses, fostering deeper connections and promoting physical and mental wellbeing.

We continued the “Flow with Nature: Building a Thriving Flow Community” initiative in 2025, thanks to the generous support of The Robert H.N. Ho Family Foundation Hong Kong. This project actively promotes mental wellness by reconnecting people with nature and equipping them to inspire positive change. Our Flow Facilitator programme empowered more than 100 teachers, youth workers and parents, enabling them to multiply their impact by guiding youth in experiential learning, dynamic workshops and thoughtful discussions. Meanwhile, our Flow Explorer programme engaged hundreds of people in interactive, nature-based play activities designed to connect them with nature and enhance their wellbeing.

WWF-Hong Kong

Officiating guests at the Tranquility Path Kick-off Ceremony (from left to right): Dr William Chui, MHF Vice-Chairman; Mr Stephen Wong, MHF Vice-Chairman; Dr David Lau, MHF Chairman; Mr Thomas Leung, WWF-Hong Kong Chief Operating Officer; Mr Yamme Leung, WWF-Hong Kong Director of Education

WWF-Hong Kong

Guests attending the opening ceremony were the first to experience the mindfulness practice points along the Tranquility Path, embracing the theme of “Enhancing Tranquility Through Nature”

Youth Empowerment

The “Flow with Nature: Flow Influencer” programme returned this year, empowering young people to become the next generation of conservation advocates. Through this six-month experiential learning journey, our influencers deepened their relationships with nature and co-created activities that strengthened community wellness and demonstrated environmental leadership.

WWF-Hong Kong

Young participants in the Flow Influencer programme actively connect with nature through experiential learning at our Mai Po and Hoi Ha centres

WWF-Hong Kong

The Flow Facilitator programme has empowered over 100 educators, social workers, and parents with skills to engage youth effectively in nature activities

Strengthening Impact with Educational Partnerships

We deepened our educational impact across Hong Kong this year, building and expanding several strategic partnerships. We co-organised professional development workshops for teachers with the Education Bureau and supported the Achieving Carbon Neutrality Student Ambassador Training Scheme. Through immersive, nature-oriented experiences, we enabled students to discover connections between climate change and coral ecosystems. We also launched our first preschool teacher training programme with IVE Shatin, establishing a foundation for early childhood environmental education in Hong Kong.

Continuing our commitment to school-wide engagement, we worked alongside several schools to weave biodiversity and sustainability themes into primary and secondary curricula, supporting inquiry-based learning, creative problem-solving and service learning. Sharing our expertise in numerous initiatives led by our partners, including CUHK’s Coral Academy, Junior Achievement Hong Kong, Theatre Wonderland, and the FIRST® LEGO® League, we broadened our reach and reinforced our dedication to educational collaboration, innovation and advancement.

WWF-Hong Kong
WWF-Hong Kong

Ambassadors in the Achieving Carbon Neutrality Student Ambassador Training Scheme explore Hoi Ha Wan on a glassbottomed boat ride, learning how climate change affects coral ecosystems

WWF-Hong Kong

Our first preschool environmental teacher training programme, held with IVE Shatin in the WWF Jockey Club Mai Po Peter Scott Visitor Centre

WWF-Hong Kong

We never miss a chance to share our insights – here, at the global robotics competition FIRST® LEGO® League, we discussed ocean issues with participants, encouraging them to apply STEM skills to create innovative solutions for promoting sustainable oceans

Annual Events

WWF-Hong Kong’s mission to protect nature and inspire collective action drove measurable public engagement across Hong Kong this year. We made a profound local impact through large‑scale public events and education initiatives that reached many thousands of participants. With strong support from our corporate partners, volunteers and the wider community, we continued our work to strengthen Hong Kong’s commitment to environmental protection, sustainable living and climate resilience.

Big Bird Race 2025

Since its inception in 1984, the Big Bird Race (BBR) has become our signature fundraising event and a global platform for bird conservation. The 41st edition, held on 8 February and 1 March 2025, brought together 35 teams of seasoned birdwatchers and newcomers from Hong Kong and across Asia. The professional race saw the Swire All Stars Team spot 159 bird species in 18 hours, earning victory and the Highest Fundraising award. The Queen Elizabeth School Old Students’ Association Secondary School won the youth category, identifying 101 species during the five-hour contest.

As in previous years, funds raised through the BBR support critical conservation projects at Mai Po Nature Reserve, including creating new shallow water high-tide roosting areas vital for waterbirds like the critically endangered Spoon-billed sandpiper, Black-faced spoonbill, and other migratory species.

WWF-Hong Kong

An informative illustration guide on Japan’s migratory birds, shared by a participant from Japan, highlights BBR as a platform for conservationists along the East Asian–Australasian Flyway to exchange knowledge and promote collaboration

Earth Hour 2025

As the world’s largest grassroots environmental campaign, in 2025, Earth Hour once again highlighted Hong Kong’s active role in climate action. On 22 March, nearly 4,000 companies, organisations and landmarks switched off non-essential lighting for an hour, demonstrating a collective commitment to reduce our carbon footprint and live sustainably.

This year’s “Earth Hour Carnival” at the Ocean Terminal Deck featured creative workshops, educational booths and new performances including a children’s gala, “Give an Hour” mini concert, and “½ Earth Hour” stand-up comedy show. The lights-off ceremony was officiated by Mr Arthur Lee, Commissioner for Climate Change at the Environment and Ecology Bureau; Mr Dan Bradshaw, WWF‑Hong Kong’s Chairman; and Ms Nicole Wong, WWF‑Hong Kong’s CEO.

Special performances by flow artist LaiYee, sand artist Edith Wu and the a cappella group SENZA further engaged the attendees, after which this year’s Earth Hour Ambassadors Kaho Hung and Ian Chan talked about their commitment to environmental protection, making a personal connection with the audience. The evening ended with a citywide lights-out moment, uniting Hong Kong in the shared goal of a sustainable future.

WWF-Hong Kong

Guests of honour pose with event ambassadors at the 2025 Earth Hour Lights-off Ceremony

WWF-Hong Kong

Youths showcasing their talents at the Children’s Gala Performance with kids’ TV host Isaac Ng

WWF-Hong Kong

The “lights-out” moment as seen from Victoria Harbour

Flag Day 2025

Held on 12 April, the WWF-Hong Kong Flag Day 2025 brought over 1,700 volunteers together to raise funds and awareness for our conservation work, underlining the vital role that community plays in our conservation successes. Our volunteers also distributed Gold Flag stickers, showcasing six emblematic Hong Kong species. The public’s enthusiastic and generous response showed a collective resolve to protect Hong Kong’s unique biodiversity, including habitats for species such as the Eurasian otter and Chinese white dolphin.

WWF-Hong Kong’s leadership team out and about supporting the 2025 Flag Day with our supporters

Walk for Nature 2025

Walk for Nature 2025 took place on 22 and 23 November at Mai Po Nature Reserve, themed “Wetlands for Lives.”

Nearly 1,300 participants of all ages embarked on sensoryrich explorations of Mai Po’s diverse habitats, including mudflats, mangroves, gei wais, and rice paddies. The event offered interactive experiences, including special guided tours and hands-on activities, some requiring tokens for access, providing unique opportunities to learn about the reserve’s rich biodiversity and cultural heritage. The event has enriched visitors’ understanding of the vital connection between nature and heritage, deepening public appreciation for wetland conservation.

WWF-Hong Kong

At Walk for Nature 2025, participants engaged in immersive sensory experiences at Mai Po, including a scent discovery activity where they smelled natural aromas reflecting their journey and took home souvenir bookmarks infused with matching scents

Centre Events

Throughout FY25, WWF-Hong Kong’s education centres served as crucial public engagement platforms, translating our global conservation vision into local action.

Our Mai Po Peter Scott Visitor Centre continued to demonstrate its leadership in wetland conservation, research and education. In February 2025, over 35 local and international experts gathered at the Peter Scott Visitor Centre for an important meeting to revise the Black-faced Spoonbill International Single Species Action Plan – a global collaboration that aims to address emerging threats and ensure the long-term survival of this globally threatened species. Mai Po Nature Reserve exemplifies our capacity to conduct research and advocacy and host critical forums that shape regional and international conservation strategies.

At Island House Conservation Studies Centre in Tai Po, the Family‑Friendly Farming Experience gave families hands‑on exposure to organic farming, encouraging participants to value food and reconnect with nature. Later in the year, the Island House Winter Festival welcomed visitors – they explored the gardens of this heritage landmark, and took part in upcycling workshops and festive candle‑making sessions.

Our visitor centre in Central also offered a range of eco‑lifestyle workshops that demonstrated practical ways to reduce environmental impacts through daily choices. These included Sustainable Lifestyle Baking, DIY Moss Ball and Mother’s Day Candle Making events.

All our centre initiatives reflect WWF‑Hong Kong’s mission to connect people of all ages with nature, foster low‑carbon living habits and create a sustainable future for Hong Kong and the wider world.

WWF-Hong Kong

The Peter Scott Visitor Centre hosts local and international experts who began reviewing the Black-faced Spoonbill International Single Species Action Plan for the next decade, underlining the Centre’s leading role in collaborative research and regional conservation planning

WWF-Hong Kong

Island House Winter Festival

WWF-Hong Kong

At our visitor centre in Central, a professional baker taught Sustainable Lifestyle Baking workshop participants how to make a delicious salmon quiche using sustainable ingredients

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